Editorial AI
The easiest way to create AI UGC. Upload a photo of a person — or pick one of the app's models — drop in a product, and prompt what you want the character to say. Most AI-UGC tools ask for a desktop browser and a learning curve; Editorial AI lives on your phone and gets out of the way. Agency-shaped content, made in your pocket while you're waiting in line.
The loop
Generate, and what comes back is a face with a voice, holding your product like they've owned it for years. A car seat, window light, an almost-shy pitch — the whole grammar of UGC, synthetic and on demand. In the app, the dials are charmingly blunt about it: product, yapping, feeling, length, quality.
The mascot
The app's loading animation: a pink flower that winks while the model works. Generation takes a minute — the one stretch where the app has to ask for patience — and it spends that minute being likable instead of showing a spinner.
The work
The brand, the mascot, the interface, the loading animation, and the film that opens this page are one person's work. The job underneath all of it was making a generation pipeline feel like an app: a Select Model grid that turns casting into a tap, and a parameter row that names its dials in plain speech — product, yapping, feeling, length, quality — so the distance between an idea and a finished spot stays one sentence.
Feel free to close the app — we'll let you know when it's ready.
- Cast
- Your photo, or the app's models
- Dials
- Product · yapping · feeling · length · quality
- Output
- Vertical video with a generated voice
- Wait
- About a minute — the app tells you to close it
- Status
- TestFlight
