Blockparty
An NFT marketplace with a guest list — artists, musicians, sports teams, and the fans who collect their drops. Most platforms launched as free-for-alls; Blockparty booked a lineup.
Launched as blockchain ticketing in 2017, it grew into a multi-chain marketplace where fans could mint, buy, and sell digital work and the experiences attached to it.
The frame
Open marketplaces raced to list everything. Blockparty made itself worth walking into — a tight roster, drops with a date on them, an interface that reads like a gallery instead of an exchange.
Curation as a feature, not an afterthought.
Three chains, one door
One storefront over Ethereum, Polygon, and Flow — paid in crypto or a plain credit card, with no-gas-fee minting on Flow. The wallet stopped being the bouncer.
The reels
A drop is an event, and an event wants a trailer. So the drops got cuts of their own — typography, 3D, a headline-act stage — and the socials cut alongside them. Every one lands the way a poster does — name, collection, and nothing else competing for the eye.
The storefront system
A storefront every artist could make their own — personalized drop pages on one design language underneath. A sports team's page and a musician's page can look nothing alike and still behave identically: same grid, same buy flow, same checkout.
The work
A lineup this varied usually means a room full of designers. This one ran off one desk — the marketplace and the artist storefronts, the responsive web, the drop reels, the social cuts, the pitch decks.
- Surfaces
- Marketplace · artist storefronts · responsive web
- Motion
- Drop reels · social cuts
- Collateral
- Pitch decks
