Engagement Engine

Daisy Pay

RoleAllan Edú — Product · web · motion · campaign
Platformsweb · mobile
Toolkitfigma · after effects · photoshop
On the App StoreVisit the site

Daisy connects brands with a network of creators not to make new content, but to amplify the content already out there. Creators get paid fast for liking, commenting, sharing, and reposting brand posts they actually align with. Brands plug into the network and get a real shot at the algorithm organic reach lifted by real activity from real accounts Daisy's bet on the signal that still counts.

Creators were already engaging with their favorite brands for free. Daisy turned that into a marketplace.

The lower right

The like-comment-share stack in the lower right of every vertical video is the first thing viewers check for a pulse. An active post pulls people in; an empty one scrolls past. Daisy's job is momentum from the first minute.

Daisy Pay — concept art
Daisy Pay — concept art
From the launch campaign — the creator pitch

Camera off

Creator work usually means a shoot. Daisy's doesn't. The feed is a wall of brand posts with a price on each comment, share to story, repost and the whole model runs on content that already exists.

The daisy chain

Scan the content library for posts with legs, activate a chain of creators around them, let the algorithm take the hint then turn the winners into paid assets. Each post opens a fixed number of spots per action, and the count runs down in public.

Daisy Pay — concept art
Daisy Pay — concept art
Boost tasks priced per action, and the earnings screen they land in

The work

Both sides of the marketplace came out of the same file: the creator app, the brand flow, the responsive web, the motion graphics, the campaign frames on this page, and the decks that sell it in a room. The coin, the daisy and the Boost button read as one object because one person drew them.

Networks
Instagram · TikTok
Boosts
Comment · share to story · repost
Supply
Spots per action, counted down in public
Payout
Daisy coins, redeemed in-app
Setup
Campaign live in under ten minutes, per Daisy

Daisy is the ultimate weapon for brands serious about scaling…

Josh Snow — CEO, SNOW

The receipts

$1M+paid out to creators on the network
40%+lift in ROAS against control assets
6.4×the viewership of non-boosted videos, on one measured campaign
36hto activate fifty creators on a single campaign
NEXUS-2
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