Big Effect
A platform that puts label-grade marketing intelligence in the hands of artists at every level. At the core sits the Big Effect Index — one score, rebuilt for every song an artist uploads.
Around it: predictive and reactive performance scores, social-fitness tracking, influencer strategy, and fan-made content in-app. For artists and labels navigating streaming and social, guided by the data instead of gut feel.
The Index
Upload a song and the Index builds a database around it — tracks that share its sonic fingerprint, careers one rung up and one rung over. The noise, distilled into a score that means something to this artist.
Never alone
The design job was making the Index legible. A score never appears alone — the average it's measured against sits directly beneath it, every chart line runs beside a dashed cohort average. The artist compared to the room they're actually in.
The Beacon for Music Intelligence.
The feed
Analytics that stop at a chart leave the artist with homework. The Social Feed rings a post with its own numbers, then ends with the move — repost, comment, follow back, promote with a Spark Ad code.
The mark
The B is an equalizer — a column of rounded bars, its own counters cut as bars too. A level meter that resolves into a letter, then returns in 3D: chrome, gloss, an embossed cube.
The work
The Index, the identity and the films are the same person's work. The app screens and their responsive web, the B and the 3D that carries it, the motion graphics, the social cuts, the pitch decks.
- Surfaces
- Hit Potential · Audience · Social Feed
- Scored on
- TikTok · Instagram · YouTube Shorts · Spotify
- Split
- Streaming or Socials, per song
- Ranges
- Week · Month · Quarter · Year
- Baseline
- Cohort average on every chart
