We make interfaces
Pro Studio is the design practice of Allan Edú — a creative director and product designer in Miami.
The studio is deliberately narrow: interfaces. The screens people touch, the motion between them, and the brand the product wears. In an era where human-computer interaction feels generated at scale, the work here goes the other way — taste, personality, and interactions that feel intentional.
Fifteen years leading design at startups and enterprises — consumer banking at scale, developer platforms, marketplaces, and a long run of products that had to look like nothing else to survive.
Pro Studio at a glance
- Entity
- Pro Studio — the design practice of Allan Edú
- Principal
- Allan Edú, creative director & product designer
- Based in
- Miami, Florida — working with teams anywhere
- Correspondence
- allan@pro.studio
- Practice
- Interfaces: apps, websites, product surfaces, and the brand the product wears
- Experience
- Fifteen years leading design at startups and enterprises
- Sectors
- Consumer banking, Developer tooling, Advertising, Enterprise sales, Hospitality, Internal comms, E-commerce, Federal services, Sports betting
- Delivery
- Designed, animated, and often built — prototypes tend to arrive as working software rather than slides
- Languages
- English, Spanish, French
- Status
- Open to co-op missions — partnerships, advisory roles, lead design work, founder collaborations. Concurrent engagements are capped.
What follows
- 01Capability06· disciplines
- 02Engagements09· entries
- 03The marks21· marks
- 04The principalAllan Edú
- 05Questions07· answers
What it does
Six disciplines. The studio takes a product from its first screen to something shippable, including the brand that product wears.
- 01Product & interface design
The screens themselves — flows, states, systems, the thousand small decisions between a wireframe and something worth using.
- 02Motion
Hand-crafted, not templated. Motion that carries meaning instead of decorating it.
- 03Websites
Marketing sites and product surfaces built to be felt: 3D, real-time, video-first when the work earns it.
- 04Design systems
The scaffolding that lets a team ship consistently after the studio leaves.
- 05Product brand
The identity a product wears — mark, type, palette, voice. Built with the interface, not before it.
- 063D & real-time
Procedural scenes, device stages, playable worlds. Rendered in the browser, not faked in a mockup.
Where it has done it
Beyond the work in the Index, Allan has led design for Santander, Citibank, Amazon, MetLife, Wynn, Mars, KIND, Turín, Atari, MedImpact, BetQL, Greg, Code and Theory, and the US Army & Air Force Exchange Service.
- Consumer banking
- Santander
the consumer mobile banking app for iOS and Android, at millions-of-daily-users scale
- Developer tooling
- Citibank
the developer portal and the broader developer experience — a design system at the API surface
- Advertising
- Amazon
the Amazon Ads experience, product and branding, end to end
- Enterprise sales
- MetLife
the iPad app for field sales agents, built for the moment tablets replaced paper
- Hospitality
- Wynn
a game, an augmented reality experience, and the guest mobile app
- Internal comms
- Mars
the internal social fabric — news distribution and a company-wide social network
- E-commerce
- KIND & Turín
the e-commerce experiences
- Federal services
- The Exchange
the holistic services app for the US Army & Air Force
- Sports betting
- BetQL
the mobile app and the website for the sports-betting analytics platform
Every mark on file
The engagements above, and the projects published in the Index.
Who does the work
Allan Edú is a creative director and product designer in Miami, Florida, with fifteen years leading design at startups and enterprises.
- Titles
- Creative director · Product designer
- Trained
- An engineer by training who ships fluently with modern AI coding tools — several projects on this site were designed and built in-house
- Works in
- Creative direction, Product design, User interface design, Motion design, Design systems, Brand identity, Mobile app design, Web design, 3D and real-time graphics
- Profiles
- XLinkedInDribbbleallanedu.com
Answered before you ask
What does Pro Studio do?
Interfaces. Apps, websites, and the product surfaces people actually touch — designed, animated, and often built. The studio takes a product from its first screen to something shippable, including the brand that product wears.
Who is behind it?
Allan Edú, a creative director and product designer in Miami with fifteen years leading design at startups and enterprises — among them Santander, Citibank, MetLife, Amazon Ads, Mars, Wynn and KIND.
What kind of work is the best fit?
Products with a real interface and a reason to look like nothing else: consumer apps, fintech and payments, AI products, marketplaces, and the websites that carry them. Work where taste is a competitive advantage rather than a decoration.
Does the studio build, or only design?
Both. Allan is an engineer by training and ships fluently with modern AI coding tools, so prototypes tend to arrive as working software rather than slides. Several projects on this site were designed and built in-house.
Do you do brand identity?
As part of building a product, yes — the mark, the type, the motion, the way it feels in the hand. What the studio doesn't do is standalone identity work divorced from an interface.
Where is the studio, and does it work remotely?
Miami, Florida — working with teams anywhere.
How does a project start?
With a message. The co-op channel on this site reaches Allan directly — he replies within 24 hours, and the next step is usually a thirty-minute call to find out whether the work fits in both directions. Or write to allan@pro.studio.
The figures
On a mission to design tasteful interfaces for humans.
